Amber Case and Aaron Parecki: Geoloqi

Geoloqi

Website: Geoloqi

Wouldn't it be nice if your colleague's phone could SMS its location to you? If you know position and velocity, you know when they'll arrive. The result: the interface disappears. No redundant actions or queries. The same software could turn your lights on as you approach the house. Or automatically "check in" to certain locations for you. Or leave a note for yourself the next time you're at the store.

Augmented reality and location were hot topics last year, but there is often a confusion between aesthetics vs. practicality, and fantasy vs. reality. This presentation will highlight the advantages and disadvantages of visual and non-visual augmented reality.

In the presentation, they will highlight why developers of apps should look at what users want to do now, as well as what users want to do in the future, why social apps should try to mirror real-world relationships, why sharing should be about who you share with as well as how long you’re sharing, and why developers should think about how to make apps "ambient” and require less user interaction.

They will cover the current players in the geolocation market, the location market itself, and why location is such a big deal. They will discuss real-time location sharing, geolocation triggers such as geonotes, proximal notification and automatic checkins, and privacy and security.

Aaron Parecki is a Portland-based iPhone and PHP developer interested in solving practical problems with technology. In his free time, he enjoys geolocation, linguistics, and building home automation systems and IRC bots with a sense of humor.

For the past 2.5 years, he has been tracking and visualizing his location every 6 seconds, making him a frequent presenter at the Portland data visualization group. His fascination with location sharing and GPS began at the age of 6, when he traced the routes of family road trips on a map with a highlighter. He combined these interests and created Geoloqi.com with Amber Case in an effort to help people connect in the real world.

Aaron has 11 years experience in web app development, database design, graphic design and printing, and server administration. You can learn more about Aaron at aaronparecki.com, and you can follow him on twitter at @aaronpk.

Amber Case is a cyborg anthropologist and user experience designer from Portland, Oregon. Her main focus is mobile software, augmented reality and data visualization, as these reduce the amount of time and space it takes for people to connect with information. Case founded Geoloqi.com, a private location sharing application, out of a frustration with existing social protocols around text messaging and wayfinding.

Last year, Case was featured in Fast Company as one of their Most Influential Women in Technology and spoke at TED on technology and humans. She worked with Fortune 500 companies at Wieden+Kennedy and now works as a user experience designer at Vertigo Software in Portland, Oregon.