A Change In Trade: Why the Linear and Prescriptive Innovation Process is No Longer Relevant in a Digital World.
The design world is in a state of flux; the big agency and linear budget-busting approaches to solving problems are breaking down. New brands are born daily and old strategies no longer suffice to support them. This presents an exciting opportunity for the field of design to rethink its trade and either continue to innovate, or break.
David Thorpe, Oved Valadez, and Tom Lakovic of INDUSTRY discuss this shift in "A Change in Trade: How approaching design with an adaptive perspective is necessary in today's design world.”