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Ayse Birsel: Birsel + Seck

Design the Life You Love by Ayse Birsel: Helping Individuals to think about their life playfully and with optimism


We are expecting a large number of people for this event! Please RSVP here to guarantee entrance.

The talk will commence from 6:00 - 7:00pm, followed by a book signing from 7:00 - 8:30pm.

"Life, just like a design problem, is full of constraints such as time, money, age, location, and circumstances. We cannot have everything. If we want more, we have to be creative about how to make what we need and what we want co-exist. This requires design thinking." - Ayse Birsel

Author of Design The Life You Love, published by Ten Speed Press, and co-founder of the award-winning design consultancy, Birsel + Seck, Ayse Birsel tells the story of how she applied her design process to her life, her most important project, as an experiment, and discovered that most of us also want to be the designers of our own lives. Using constructive metaphors, playful tools and optimistic visualizations, she draws from concepts in fields as diverse as fashion, design, art and gastronomy-looking to the work of creative thinkers such as Issey Miyake, Ferren Adria, James Dyson and Steven Jobs.

“What took design so long to tackle the most important of all projects? It took Ayse Birsel, a designer who knows how to find elegant solutions for complex issues not only when it comes to products, but also when it comes to everybody's search for serenity, inspiration, and fulfillment in life." - Paola Antonelli, senior curator of architecture & design, the Museum of Modern Art

Ayse Birsel has been designing award- winning products for over twenty years. She is the co-founder of Birsel + Seck, an innovative New York design studio that partners with leading brands and Fortune 500 companies. She teaches at SVA and has taught at the Pratt Institute. Her work is in the permanent collections of the MOMA and Cooper Hewitt National Design Museum. She has received numerous design awards, including the IDEA Gold Award, ID Magazine Excellence Award, and Athena Award for Excellence in Furniture Design from RISD.